Signs it is time to revisit testimonial sections

This is cheap to get right at the start and expensive to retrofit. A few signals that testimonial sections is due some attention.

Consistency is the quiet half of design work: it rarely gets complimented, and its absence is noticed immediately. The practical test is whether someone new to the project could tell, in a minute, that it had been handled.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• A specific quote beats five vague ones
• Names, roles, and companies make quotes credible

The practical version

Unattributed praise reads as invented. It is worth being explicit about, because assumptions differ quietly. Anything you cannot measure here, you are deciding by taste, which is fine as long as everyone knows it.

What this looks like day to day

Design decisions are the ones clients feel most confident arguing about, which makes it worth separating taste from evidence early. Three things worth confirming about testimonial sections before you move on:

• Someone can say what the current setup is without going to look
• A specific quote beats five vague ones — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Pick the one that would hurt most if it failed, and start there.