A practical checklist for pricing page design

The gap between knowing this and actually doing it is where most teams lose ground. Run through this the next time pricing page design comes up.

Consistency is the quiet half of design work: it rarely gets complimented, and its absence is noticed immediately. It is the sort of thing that looks like polish right up until it costs you an enquiry.

The checklist

• Hiding prices costs you more enquiries than it protects
• Three options is usually the sweet spot
• Say what happens after someone picks a plan
• Someone is named as the owner
• There is a date to review it again

Why it matters

Hiding prices costs you more enquiries than it protects. None of that requires a large budget, only a decision and someone to own it. If it only works because one person remembers to do something, it does not work yet.

How to tell if yours is fine

Design decisions are the ones clients feel most confident arguing about, which makes it worth separating taste from evidence early. Three things worth confirming about pricing page design before you move on:

• Someone can say what the current setup is without going to look
• Say what happens after someone picks a plan — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Worth checking on your own setup before it becomes someone else's problem to fix.