A practical checklist for shipping options
The gap between knowing this and actually doing it is where most teams lose ground. Run through this the next time shipping options comes up.
Small percentage changes matter here because they apply to every order, every month. Write the reasoning down alongside the decision, because the reasoning is what changes first.
The checklist
- Clear delivery estimates reduce support enquiries
- A free threshold reliably lifts average order value
- Show the options before checkout, not inside it
- Someone is named as the owner
- There is a date to review it again
Why this earns attention
Clear delivery estimates reduce support enquiries. None of that requires a large budget, only a decision and someone to own it. The practical test is whether someone new to the project could tell, in a minute, that it had been handled.
In practice
Trust does most of the selling online, and trust is built from unglamorous details. Three things worth confirming about shipping options before you move on:
- Someone can say what the current setup is without going to look
- Clear delivery estimates reduce support enquiries — and you know whether that is true here
- There is a way to tell whether the last change to this helped
Worth checking on your own setup before it becomes someone else's problem to fix.