Multi-currency selling for small teams

We end up explaining this on discovery calls often enough that it deserved writing down. Most advice about multi-currency selling assumes a team that does not exist at your size. Here is the version that does not.

Small percentage changes matter here because they apply to every order, every month. The teams that stay on top of it are the ones who put it on a calendar rather than a wish list.

What to keep

Showing local prices lifts conversion in export markets. It is worth being explicit about, because assumptions differ quietly. If it only works because one person remembers to do something, it does not work yet.

What to drop

Process that exists to coordinate ten people is overhead when there are two of you. There is a version of this that is over-engineered, and it is worth avoiding.

What good looks like

Be explicit about which currency is charged. It is worth being explicit about, because assumptions differ quietly. The teams that stay on top of it are the ones who put it on a calendar rather than a wish list.

How to tell if yours is fine

Trust does most of the selling online, and trust is built from unglamorous details. Three things worth confirming about multi-currency selling before you move on:

• Someone can say what the current setup is without going to look
• Be explicit about which currency is charged — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Worth checking on your own setup before it becomes someone else's problem to fix.