Getting started with product pages
It comes up on almost every project, usually later than it should. A short on-ramp to product pages for teams who have not touched it before.
Small percentage changes matter here because they apply to every order, every month. If two people in the business would answer this differently, that gap is the actual problem.
The reason this keeps coming up
Answer the questions that stop someone buying. Small and consistent beats large and occasional here. It is worth deciding this deliberately rather than inheriting whatever the last person set up.
Your first week
- Find out what is already in place
- Multiple images from real angles reduce returns
- Change one thing and measure it
Stock, delivery, and returns belong above the fold. That sounds obvious written down. It is still the thing most often skipped. If two people in the business would answer this differently, that gap is the actual problem.
In practice
In e-commerce every friction point has a price attached, and the arithmetic is unusually easy to check. Three things worth confirming about product pages before you move on:
- Someone can say what the current setup is without going to look
- Stock, delivery, and returns belong above the fold — and you know whether that is true here
- There is a way to tell whether the last change to this helped
The point is not perfection, it is knowing which of these you have consciously chosen to skip.