Signs it is time to revisit marketplace integrations

This is cheap to get right at the start and expensive to retrofit. A few signals that marketplace integrations is due some attention.

Small percentage changes matter here because they apply to every order, every month. Assume whoever inherits this will have half your context and none of your patience.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• Marketplaces bring reach but own the customer relationship
• Stock must sync both ways or you oversell

What good looks like

Fees change the maths on which products are worth listing. It is worth being explicit about, because assumptions differ quietly. The teams that stay on top of it are the ones who put it on a calendar rather than a wish list.

What this looks like day to day

In e-commerce every friction point has a price attached, and the arithmetic is unusually easy to check. Three things worth confirming about marketplace integrations before you move on:

• Someone can say what the current setup is without going to look
• Fees change the maths on which products are worth listing — and you know whether that is true here
• There is a way to tell whether the last change to this helped

If you want a second opinion on how yours is set up, ask.