Signs it is time to revisit cart abandonment

We end up explaining this on discovery calls often enough that it deserved writing down. A few signals that cart abandonment is due some attention.

Trust does most of the selling online, and trust is built from unglamorous details. If two people in the business would answer this differently, that gap is the actual problem.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• Unexpected shipping cost is the most common reason
• A single well-timed reminder recovers more than three nagging ones

How to approach it

Fix the checkout before you buy recovery software. The cost of getting this wrong is rarely visible on the day it happens. Most teams find the first pass takes an afternoon and the maintenance takes minutes a month.

What this looks like day to day

Small percentage changes matter here because they apply to every order, every month. Three things worth confirming about cart abandonment before you move on:

• Someone can say what the current setup is without going to look
• Unexpected shipping cost is the most common reason — and you know whether that is true here
• There is a way to tell whether the last change to this helped

If any of that sounds like a description of your current setup, it is fixable.