Signs it is time to revisit setting a website budget

Teams tend to reach for this after something has already gone wrong. A few signals that setting a website budget is due some attention.

Strategy work is mostly deciding what not to do, and writing it down so it stays decided. Anything you cannot measure here, you are deciding by taste, which is fine as long as everyone knows it.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• The cheapest quote usually costs more by the end
• Budget for the year, not just the build

How to approach it

Content is the line item most often forgotten. The teams that handle this well are rarely the ones with the biggest budgets. Check it against what you would want a competitor's site to get wrong.

What this looks like day to day

Clear scope protects the client at least as much as it protects the agency. Three things worth confirming about setting a website budget before you move on:

• Someone can say what the current setup is without going to look
• The cheapest quote usually costs more by the end — and you know whether that is true here
• There is a way to tell whether the last change to this helped

If you want a second opinion on how yours is set up, ask.