Signs it is time to revisit product photography

We end up explaining this on discovery calls often enough that it deserved writing down. A few signals that product photography is due some attention.

Small percentage changes matter here because they apply to every order, every month. Budget a little time for it every quarter and it never becomes a project of its own.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• Consistent lighting and background make a catalogue look professional
• Scale shots prevent returns from size surprises

The practical version

One excellent photo beats six mediocre angles. Small and consistent beats large and occasional here. The version that survives contact with a real deadline is the simple one.

How to tell if yours is fine

Trust does most of the selling online, and trust is built from unglamorous details. Three things worth confirming about product photography before you move on:

• Someone can say what the current setup is without going to look
• Consistent lighting and background make a catalogue look professional — and you know whether that is true here
• There is a way to tell whether the last change to this helped

If you are not sure where your systems currently stand on this, it takes us about an hour to find out.