A practical checklist for product pages
Teams tend to reach for this after something has already gone wrong. Run through this the next time product pages comes up.
Trust does most of the selling online, and trust is built from unglamorous details. It is the sort of thing that looks like polish right up until it costs you an enquiry.
The checklist
- Answer the questions that stop someone buying
- Multiple images from real angles reduce returns
- Stock, delivery, and returns belong above the fold
- Someone is named as the owner
- There is a date to review it again
Why this earns attention
Answer the questions that stop someone buying. Where this goes wrong is almost never a lack of knowledge. Doing this properly once is usually cheaper than doing it approximately three times.
How to tell if yours is fine
In e-commerce every friction point has a price attached, and the arithmetic is unusually easy to check. Three things worth confirming about product pages before you move on:
- Someone can say what the current setup is without going to look
- Multiple images from real angles reduce returns — and you know whether that is true here
- There is a way to tell whether the last change to this helped
Pick the one that would hurt most if it failed, and start there.