Getting started with pricing page design
The advice here is unglamorous, which is probably why it gets skipped. A short on-ramp to pricing page design for teams who have not touched it before.
The measurable part of design is whether people can find what they came for and act on it without hesitating. If two people in the business would answer this differently, that gap is the actual problem.
The reason this keeps coming up
Hiding prices costs you more enquiries than it protects. This is the sort of thing that compounds, quietly, in both directions. The failure mode is not doing it wrong, it is doing it once and assuming it stays done.
Your first week
- Find out what is already in place
- Three options is usually the sweet spot
- Change one thing and measure it
Say what happens after someone picks a plan. The cost of getting this wrong is rarely visible on the day it happens. If it only works because one person remembers to do something, it does not work yet.
What this looks like day to day
Design decisions are the ones clients feel most confident arguing about, which makes it worth separating taste from evidence early. Three things worth confirming about pricing page design before you move on:
- Someone can say what the current setup is without going to look
- Three options is usually the sweet spot — and you know whether that is true here
- There is a way to tell whether the last change to this helped
If you want a second opinion on how yours is set up, ask.