Signs it is time to revisit ownership of digital assets

Teams tend to reach for this after something has already gone wrong. A few signals that ownership of digital assets is due some attention.

Clear scope protects the client at least as much as it protects the agency. Budget a little time for it every quarter and it never becomes a project of its own.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• Domains and accounts should be registered to you
• Losing control of a domain is a genuine emergency

How to approach it

Get it in writing before work starts. Getting it slightly wrong is survivable. Ignoring it entirely is not. The version that survives contact with a real deadline is the simple one.

The short version

Strategy work is mostly deciding what not to do, and writing it down so it stays decided. Three things worth confirming about ownership of digital assets before you move on:

• Someone can say what the current setup is without going to look
• Domains and accounts should be registered to you — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Pick the one that would hurt most if it failed, and start there.