What to ask your agency about multi-currency selling

It is rarely the thing that gets a project approved, and often the thing that decides how it goes. If you are briefing an agency or a freelancer on multi-currency selling, these questions are worth asking early.

In e-commerce every friction point has a price attached, and the arithmetic is unusually easy to check. If two people in the business would answer this differently, that gap is the actual problem.

Questions worth asking

• Who will actually do this work, and have they done it before?
• How will we know afterwards whether it worked?
• What happens if it needs changing in a year?
• What are you assuming that we have not confirmed?

What a good answer sounds like

Showing local prices lifts conversion in export markets. Small and consistent beats large and occasional here. Assume whoever inherits this will have half your context and none of your patience.

Be explicit about which currency is charged. The teams that handle this well are rarely the ones with the biggest budgets. If two people in the business would answer this differently, that gap is the actual problem.

What this looks like day to day

Small percentage changes matter here because they apply to every order, every month. Three things worth confirming about multi-currency selling before you move on:

• Someone can say what the current setup is without going to look
• Rounding to sensible local prices matters more than exact conversion — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Worth checking on your own setup before it becomes someone else's problem to fix.