Getting started with multi-currency selling
This is one of those topics that looks small until it costs you something. A short on-ramp to multi-currency selling for teams who have not touched it before.
Trust does most of the selling online, and trust is built from unglamorous details. It rarely shows up as a line item, which is exactly why it slips.
Why this earns attention
Showing local prices lifts conversion in export markets. Where this goes wrong is almost never a lack of knowledge. Check it against what you would want a competitor's site to get wrong.
Your first week
- Find out what is already in place
- Rounding to sensible local prices matters more than exact conversion
- Change one thing and measure it
Be explicit about which currency is charged. It is worth being explicit about, because assumptions differ quietly. The version that survives contact with a real deadline is the simple one.
The short version
Small percentage changes matter here because they apply to every order, every month. Three things worth confirming about multi-currency selling before you move on:
- Someone can say what the current setup is without going to look
- Be explicit about which currency is charged — and you know whether that is true here
- There is a way to tell whether the last change to this helped
Pick the one that would hurt most if it failed, and start there.