Signs it is time to revisit domain management

This is one of those topics that looks small until it costs you something. A few signals that domain management is due some attention.

The realistic threat for most small businesses is automated and opportunistic, not targeted. Anything you cannot measure here, you are deciding by taste, which is fine as long as everyone knows it.

The signals

• Nobody can say when it was last reviewed
• The answer depends on who you ask
• An expired domain is a self-inflicted outage
• Auto-renew and keep the contact address current

What good looks like

Registrar access deserves the strongest protection you have. There is a version of this that is over-engineered, and it is worth avoiding. Budget a little time for it every quarter and it never becomes a project of its own.

How to tell if yours is fine

Security is a maintenance habit rather than a purchase, which is why it drifts. Three things worth confirming about domain management before you move on:

• Someone can say what the current setup is without going to look
• An expired domain is a self-inflicted outage — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Most of the value here comes from doing the first two things, not all of them.