Three myths about cart abandonment

Most teams know this matters. Fewer have decided who owns it. A few things about cart abandonment that get repeated more often than they get checked.

Trust does most of the selling online, and trust is built from unglamorous details. The failure mode is not doing it wrong, it is doing it once and assuming it stays done.

“It only matters for big sites”

Unexpected shipping cost is the most common reason. That sounds obvious written down. It is still the thing most often skipped. Anything you cannot measure here, you are deciding by taste, which is fine as long as everyone knows it.

“We can deal with it after launch”

Sometimes true, usually expensive. Small and consistent beats large and occasional here.

“Our platform handles it”

Fix the checkout before you buy recovery software. Where this goes wrong is almost never a lack of knowledge. The version that survives contact with a real deadline is the simple one.

How to tell if yours is fine

Small percentage changes matter here because they apply to every order, every month. Three things worth confirming about cart abandonment before you move on:

• Someone can say what the current setup is without going to look
• Fix the checkout before you buy recovery software — and you know whether that is true here
• There is a way to tell whether the last change to this helped

Pick the one that would hurt most if it failed, and start there.