How to get blog cadence right
There is no clever trick in this one, just a handful of decisions worth making deliberately. The short answer to blog cadence is that it is mostly a sequence of small decisions, not one big one.
Content is the part of a project most likely to be underestimated and most likely to delay a launch. Doing this properly once is usually cheaper than doing it approximately three times.
Why it matters
Consistency matters more than frequency. The cost of getting this wrong is rarely visible on the day it happens. If two people in the business would answer this differently, that gap is the actual problem.
The steps
- Establish what you have today before changing anything
- One useful post a month beats four thin weekly ones
- Publish when you have something worth saying
- Write down the decision so the next person does not re-litigate it
Publish when you have something worth saying. Small and consistent beats large and occasional here. Most teams find the first pass takes an afternoon and the maintenance takes minutes a month.
Turning this into a decision
How to tell if yours is fine
Writing for the web is largely an editing job: the first draft is always longer than it needs to be. Three things worth confirming about blog cadence before you move on:
- Someone can say what the current setup is without going to look
- One useful post a month beats four thin weekly ones — and you know whether that is true here
- There is a way to tell whether the last change to this helped
Most of the value here comes from doing the first two things, not all of them.