Getting started with blog cadence
The gap between knowing this and actually doing it is where most teams lose ground. A short on-ramp to blog cadence for teams who have not touched it before.
Writing for the web is largely an editing job: the first draft is always longer than it needs to be. The teams that stay on top of it are the ones who put it on a calendar rather than a wish list.
What it costs to ignore
Consistency matters more than frequency. None of that requires a large budget, only a decision and someone to own it. The version that survives contact with a real deadline is the simple one.
Your first week
- Find out what is already in place
- One useful post a month beats four thin weekly ones
- Change one thing and measure it
Publish when you have something worth saying. It is worth being explicit about, because assumptions differ quietly. It is the sort of thing that looks like polish right up until it costs you an enquiry.
What this looks like day to day
Content is the part of a project most likely to be underestimated and most likely to delay a launch. Three things worth confirming about blog cadence before you move on:
- Someone can say what the current setup is without going to look
- Publish when you have something worth saying — and you know whether that is true here
- There is a way to tell whether the last change to this helped
Worth checking on your own setup before it becomes someone else's problem to fix.